Journal
Writing
Thoughts on systems, software, and building things that matter.
Your Business Has Outgrown Spreadsheets. Here's What Comes Next.
If you're running your business on a shared Google Sheet and things keep slipping through the cracks, that's not a people problem. It's a systems problem.
How Much Does a Website Cost for a Small Business in 2026?
A roofing contractor in Holmen gets three quotes — $300, $3,800, and $12,000 — all for 'a website.' Here's what's behind the price gap and what a real site should cost.
How to Get More Google Reviews for Your Local Business
Most local businesses leave dozens of Google reviews on the table every year. Here's a simple system for asking, linking, and responding that actually builds your review count.
Google Ads vs. Local SEO: What La Crosse Businesses Should Do First
Two paths to more local customers, two very different tradeoffs. Here's how to decide which one your business should invest in first — and why most people get it wrong.
Your Google Business Profile Is Losing You Customers in La Crosse
Most Google Business Profiles in La Crosse are set up once and never touched again — costing business owners Map Pack rankings they don't know they're missing. Here's what to fix.
How to Get More Leads for Your Local Business: 7 Fixes That Actually Work
If you're a business owner asking how to get more leads, start here. These are the seven changes that consistently move the needle for local businesses.